The benefits of Blogging

How to promote your website by blogging

In today’s internet most people already know what a blog is. The everyday man and woman is familiar with blogs and even see4 them in the News and on TV. Blogs are common place now, and that is a good thing for everyone.

Even further, blogs are looked at by Search Engines, like Google and Yahoo, as high demand articles to index. This means your blog will be rated higher if it continually gives the search engine up to date articles.

Blogs are easy to use, easy to make and interesting to view

The biggest attraction to blogging was how easy it was to setup. Most blogs were created or hosted on websites that normal people could access and just start typing. Over the years, blogs got better and more refined as a whole. Today, most people use WordPress or Blogger, among others, as the basis for their online entity.

I use WordPress, thus I know firsthand how easy the software is to use and what it can do. Yet, I am still shocked at what I find people doing with WordPress. It’s so vast and powerful that you can almost indefinitely make anything out of this simple, effective blogging platform with little work.

Even better, blogs are extremely friendly to the viewer. Links are uniform, in most cases, are titled efficiently and just plain looks good. Top that off with the ability for the creator to use pre-made templates, or interfaces, and not only will you have a pretty website, but you’ll have one unique to your style.

So, with all of this praise going towards blogging software, are there any downsides? Sure. Everything has it’s ups and downs.

All internet software is able to be hijacked in one form or another. Bugs are constantly updated and holes fixed. While it’s possible most people won’t have any issues with their favorite blogging software, it’s almost possible that some will. WordPress is updated constantly to increase the security of the writer and the reader.

I’m sure in the end something else will come along and take over the crown of statute that blogging carries. Hopefully it won’t be too soon, and even more, hopefully it rightfully takes the top by actually being a better suite of tools. I doubt we’ll see the dismissal of the blog anytime soon.

So, what do I do?

Here are some good tips to remember when blogging when trying to get traffic, or hits, to your website:

• Link to other blogs relating to your topic. Be sincere about your comments and trackbacks and you will go far in getting traffic.
• Write unique articles about your topic. Even if they are short, if they are your own writing and add to the conversation, then you will succeed.
• Post in forums relating to your topic. Add to the discussion, and point people to your website in the thread.
• Record videos or audio about your topic and post it on your blog. Video and Audio are weighted more than text in most places, if they are proper and concise.
• Be sure you follow Search Engine Optimization techniques.

Lastly, it never hurts to pay for advertising. In all honesty, this is the most effective and true ways to get traffic. You don’t even need to pay much in most cases — sometimes only a couple cents per click!

Please comment to let me know what you think.